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This is a joint initiative between Fatafeat and International Centre for Culinary Arts – ICCA Dubai, to deliver a new way of learning food – watch, enroll to learn and get certified. The said model is based on the innovative idea bringing together Television Media and online platform to effectively deliver certified culinary education accredited by City & Guilds, London.

About Fatafeat

Fatafeat, a subsidiary of Takhayal Entertainment which is part of Discovery Communications, is the Middle East’s First and Only Arab free to air food channel. Broadcasting to approximately 55 million TV households in 21 Arabic – speaking countries across the Middle East and North Africa. Fatafeat offers the best in creative, delicious and innovative culinary ideas from a talented team of local and international chefs to inspire and entertain the entire family.

Much more than just a TV Channel, Fatafeat boasts a fully integrated 360 multi-platform experience, with a successful TV channel, social media, a popular website (www.Fatafeat.com) and VOD (http://play.fatafeat.com/)

 About Discovery

Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Central and Eastern Europe, the Middle East and Africa, 16 Discovery brands reach 503 million cumulative subscribers in 108 countries and territories with programming customized in 21 languages. For more information, please visit www.discoverycommunications.com.

 About International Centre for Culinary Arts (ICCA) Dubai

International Centre for Culinary Arts (ICCA) Dubai is a world-class culinary training centre, delivering programs accredited by the internationally recognized City & Guilds, London. It was established in the year 2005, with a mission to become the leading culinary training provider in the Middle East and redefine the way in which professional & personal culinary training is delivered across the region.

ICCA Dubai has been featured amongst the Top 10 Culinary Institutes in the World and awarded the “Recognition of Quality Culinary Education” by the World Association of Chefs Societies (Worldchefs), a global authority on food standards. The “Recognition of Quality Culinary Education” award seeks to recognise the training and education that meet or exceeds the culinary standards education established by Worldchefs.

 About City and Guilds

Established in 1878 (136 Years old), City & Guilds is the World’s largest Vocation Awarding Body. Certifies over 1.3 Million students annually around the globe and helps increase value proposition and competitiveness within the global market. Accreditation recognized as a sign of quality in over a 100 countries around the world.

 About Payfort

PayFort began in 2013 with a mission to help businesses establish trust with their customers through the use of payment options. Since then have processed billions of dollars of transactions, for hundreds of online businesses in the Arab World.


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